SALES AND MARKETING WORKSHOP

Thursday September 29, 2016- 10:00 am to 2:00pm EDT
3.0 CEU’s Applied For
Republic Bank, 9 6 00 Brownsboro Road, louisville, KY

Dear Assisted living and Personal Care Providers:
The topic for this workshop is “Optimizing Your Sales and Market Efforts in the Senior living Industry.” Marketing and sales structures within organizations are often blurred. But one thing is certain, not much happens to capture more business without these two crucial functions.

Marketing guru, Mark Stein and sales aficionado, Vince Esposito will share new information and will reinforce what you already know deep down in these indispensable areas of marketing and sales. They will be laser focused on giving specific recommendations for how to enhance marketing and sales efforts for the Senior living Industry.

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Marketing topics to be covered:

  • CRM basics and critical issues.
  • Social Media-the basics and marketing programs using this valuable new tool.
  • Email marketing- do’s and don’ts.
  • Marketing automation -the newest frontier of email marketing.
  • Pay-Per-Click (PPC) Google Facebook and linkedin.
  • Website essentials.
  • Using Video to enhance marketing strategy.
  • Is Print Dead?

Sales topics to be covered:

  • Making the most of each inquiry
  • Sales process.
  • Qualify
    • Understand the reasons for placing someone
    • What type of budget
    • Who is the decision maker?
  • Questions – is their power in them?
  • BAT- Behavior, Attitude & Technique
  • What set you apart?

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Bio’s

Vince Esposito

vinceVince is the owner of Esposito Vantage Group, LLC an Authorized Sandler Trainer in the louisville area. He brings over 25 years of experience in direct sales, sales management, operations and ownership to his work. His passion is working with individuals; business owners and businesses to help them develop new skills enhance best practices as well as challenge them to grow. “I truly believe in business you are either growing or getting passed by”. His experiences range from working for some of the country’s largest companies to being involved with start-ups and small business. This provides him a truly unique perspective in the business world to impact bottom line growth.

Mark Stein

markMark Stein is the founder of OutMarket.Pro, a national outsource marketing agency. Using technology and low cost labor, his firm provides cost-effective marketing solutions for a variety of industries. Specializing in the insurance and related industries, Mark has built a solid reputation of bringing proven results, using lean startup principles. With an entrepreneurial background, “Start small and build on success” and “fail fast” are his watchwords.

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DIRECTIONS TO 9600 BROWNSBORO ROAD
LOUISVILLE, KV

From 1-65 or 1-64, take the Snyder Freeway East Bound (1-265) to Exit 33, KV 22 or Brownsboro Road. Take exit to stop light, turn left, go through traffic signal, Republic Bank & Trust Co. is on your left. Turn left and park in the rear of their parking lot.
Proceed to the lower level of the building to the community meeting room.

From 1-71, take the Snyder Freeway West Bound (1-265} to Exit 33, KV22 or Brownsboro Road. Take exit to stop light, turn right, Republic Bank & Trust Co. is on your left. Turn left and park in the rear of their parking lot. Proceed to the lower level of the building to the community meeting room

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